Ways to Increase Revenue and Maximise Revenue in Hotel Management with Guest
In the competitive world of hospitality, hotel managers are always looking for ways to increase revenue while ensuring smooth operations. Nazeel, a leading hotel management software in Saudi Arabia, offers a comprehensive solution designed to not only simplify daily operations but also maximize revenue potential. Here’s how Nazeel helps increase revenue and optimize hotel management systems: 1. Dynamic Pricing and Rate Optimization: One of the key features that Nazeel offers is dynamic pricing integration with platforms like RateGain. This allows hotel managers to adjust room rates bas Read More
7 Artsy Hotels Around the World
Years ago, the basis for a great hotel rating was excellent service, friendly staff, updated amenities and delicious food offerings. Today. as the tourism industry discover and follow a new trend -more and more hotels are starting to invest in art to attract a new breed of tourists and travelers on the best art hotels around the world. Hospitality Art has been a marketing strategy of hotels around the world. From extensive, world class art collections to exhibitions, art has successfully penetrated the hotelier business. Offering art in hotels also uplift the local artists in a Read More
The Power of Hotel Email Marketing
Tips and campaign examples to drive more direct revenue at every stage of hotel email marketing
Email marketing across the guest journey
Inspiration
Booking
Pre-Arrival Upsells
On-Property
Post-Stay
Segmentation drives higher engagement and revenue
Higher open rates (20%)
Higher click-thru rates (70%)
Higher revenue per recipient (73%)
Integrating Text Messaging into the Entire Hotel Guest Experience
BEFORE CHECK-IN Even before your guests walk into your door, you can engage them with a welcome message along with information that can make their arrival easier and more pleasant. Welcome Message Directions to Hotel Room Ready Message Hello Mr. Smith. Here are the directions to our hotel: https://google/maps/1234 Will you be needing a shuttle? DURING CHECK-IN During the check-in process, let your guests know that they can text message for any questions or service request the need. Hotels oft Read More
4 Ways For Hoteliers To Get More Direct Bookings From Google
We need to talk about search engine optimization or SEO. It’s an area that can seem pretty murky compared to, say, running a voucher campaign or taking great pictures of your hotel, but it’s a key part of your hotel’s online presence. Good SEO is how you get organic traffic, and it’s how you get visitors on your hotel website who are actually going to book direct. Why is it so complicated? When you hear statistics like “Google’s search engine algorithm changes between 500-600 times a year,” it’s easy to understand why SEO best practices aren’t a constant. Read More
9 Incredibly Easy Ways To Ensure Full Occupancy at Your Hotel
One of the most persistent challenges faced by hoteliers is how to increase hotel occupancy. While there are several tricks in the book to achieve full occupancy, few prove effective in the long-run. The trick is to put yourself in the shoes of your guests and understand their journey to make this task effective. To get closer to your guests’ requirement, understand where they are most likely to find you and to design a strategy that will put you ahead of competition is a definite way to boost hotel occupancy. We’ve put Read More
6 Most Effective Summer Marketing Ideas for Hotels
With summer almost ‘round the corner, it is time to start redefining your hotel’s promotion ideas. As a hotelier you will have to make the best use of hotel summer ideas to grab this opportunity. Summers make for the most travelled season when it comes to family vacations. But at the same time hot and humid climates can make your guests fussy about the tiniest of things. This is why it is crucial to pay attention to little details that could make your guests feel at ease despite the weather. We have listed down 6 practical ways to attract hotel guests this summer. Be su Read More
?Google’s latest foray into hotels has some wondering: What’s next
Google’s recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. In August, the tech giant announced it had started offering exclusive hotel discounts to paid subscribers to its Google One cloud storage service, while also announcing the development of a “hotel-plus-flight product.” Sean Hennessey, clinical assistant professor at New York University’s Jonathan M. Tisch Center of Hospitality, said Google’s play in hotel discounts could prove beneficial for hotels looking to bypass the high commissions that have long be Read More
Top Benefits of Networking for Hospitality Industry Professionals
We all know that networking is a great way to find leads on potential jobs or new clients. However, lead generation is far from the only benefit of networking. In fact, regardless of your position, or employment status, you should never stop networking. Not when you land your first job in the hospitality and tourism industry and not when you own several Michelin star-rated restaurants – never. If you’re not sure why don’t worry. We’ve compiled a list of the top benefits of networking for hospitality professionals. Gain Confidence Read More
5 hotel chain tech trends heading the way of independents
If you’re an independent hotelier frustrated by the feeling that big hotel industry players get all of the tech toys ahead of anyone else don’t abandon hope. While the upfront cost of investing in cutting-edge systems may seem to be an obstacle for independents, tech trends tend to find a way of trickling down eventually. If you consider yourself to be a tech-savvy hotelier, here are five developments being embraced by the big chains which will soon be attainable by independent operators. Smart TVs You may know that smart TVs with internet-e Read More
?How can Hotels Increase Profits and Occupancy with Smart Data Marketing Strategies
ما هو التسويق بالبيانات الذكية؟ وفقاً لشركة HeBS Digital، فإن المقصود بهذا المصطلح هو الاستخدام المتوازن للبيانات الخاصة بإدارة العلاقة مع العملاء الحاليين والبيانات الخاصة بالعملاء المحتملين. فمن خلال الجمع بين هذين النوعين، تستطيع الفنادق تحقيق أقصى استفادة ممكنة من بيانات العملاء، سواءٌ كانوا سابقين أو حاليين أو محتملين، ومن ثم استخدامها لجذب المزيد من الضيوف. كما أن التسويق بالبيانات الذكية يُمكن أن يُساعد الفنادق لكي تصبح بمثابة حلقة الوصل بين جهودها التسويقية الرقمية والإيرادات المستهدفة من خلال تحديد الجمهور المعني والحصول على المزيد من الحجوزات المباشرة. وفي العديد من الأحيان، يستهدف الفندق ضيوفه السابقين ع Read More
3reasons hospitality managers can’t be replaced by robots
Advances in technology disrupt industries. While much of the focus on new technology is how it’s created new gig economy jobs for willing workers, the harsh truth is that such innovation will spell the end of many present-day careers. Researchers in the U.K. identified 12 jobs that have a 99 percent likelihood of replacement by robots by the year 2030, including library technicians, freight agents, and telemarketers. In good news for hospitality students, hospitality roles have a low likelihood Read More
? What if the robots replaced the humans in the hotels
There are many predictions and case studies about the disruption of our industry if humans are replaced with robots. Many in hospitality cheer the development of the labor-saving beings to do mundane tasks like laundry, serving drinks with little umbrellas in them on a cruise ship or delivering roomservice. One of my favorite commercials played in the United Kingdom in 2006 and featured a Honda robot called Asimo. The commercial, available on YouTube, features Asimo wandering through what appears to be a museum. During her (or maybe his) exploration, Asimo exhibits several “human” features: curiosity, trust, self-a Read More
5 issues that should be on hotel investors radar
The outlook seems sunny for United States hotel investment in the year ahead. Although increases in interest rates have some worried, there is still plenty to keep hotel investors smiling. Peter L. Nichols, national director, National Hospitality Group for Marcus & Millichap, breaks down five things that hotel investors should have on their radar this year: Interest Rates Set to Rise The Federal Reserve expects to increase interest rates three to four times in 2018. The potential for higher inflation could lead to an aggressive a Read More
Glut of brands confounds even hotel executives
If the above headline sounds like a riff on The Onion, then I have a future in satire. Turns out, the title actually isn’t sardonic, but rather sincere. As someone whose job it is to cover brands—old and new—I’ve seen them come, but rarely seen them go. Sure, they might get dealt away because they’ve outlived their usefulness, but once a brand is built, it’s likely here to stay. That’s not necessarily a bad thing: As long as guests show up at the door and developers build them, there is no reason to shutter a brand. Problem is, there are just so darn many of them now, and that makes th Read More
5 Important Hotel Manager Duties
1. Guest experience and customer relations Pay close attention to a guest’s requirements Review feedback – positive and negative reviews Spend time in addressing issues, lend the personal touch Use innovative methods to enhance guest experience Be aware of the latest hospitality technology trends and use them to build customer relations 2. Reputation management and branding Track reviews and manage a hotel’s Read More
3 reasons of why it is not possible to replace hotel managers with robots
Jobs that have a low likelihood of being replaced by robots have three characteristics in common -- three characteristics that are found in hospitality management positions. These characteristics are relationship building, handling the unpredictability, and creativity. 1. Relationship building Relationship building is key to the guest experience in all hospitality positions. While robots may have applications in some hotel roles, such as concierge, they do not have the language processing or emotional intelligence skills to build rela Read More
4 ways helps Hoteliers to get more bookings via Google
We need to talk about search engine optimisation, or SEO. It’s an area that can seem pretty murky compared to, say, running a voucher campaign or taking great pictures of your hotel, but it’s a key part of your hotel’s online presence. Good SEO is how you get organic traffic, and it’s how you get visitors on your hotel website who are actually going to book direct. Why is it so complicated? When you hear statistics like “Google’s search engine algorithm changes between 500-600 times a year,” it’s easy to understand why SEO best practices aren’t a constant. Read More
How to buy a suitable travel bag
What can we say, we love travel organization! That's why we invented a travel system to help you prepare for any journey. A travel system consists of luggage and accessories that meet all of your travel packing needs. With holiday travel around the corner, this guide can help you get organized and pack right. Because no matter how long or where you go, the importance of proper packing shouldn't be underestimated. What to share this Infographic on your blog? We'd love it. Read More
5 tips in managing guests reviews
In the digital age it is imperative that your hotel has an adequate online presence, in fact over 68% of sales for travel and tourism were made online in 2022. Reviews play a critical role in your hotel's online reputation and can often be the difference between a prospective guest booking your hotel or booking a competitor close by. While we know that online reviews are like gold in the industry, it's not always so easy to get guests to leave reviews. So, to help you get more of Read More
8 Ways to build customer loyalty for hotel owners
Staying connected with existing customers requires you, as a hotel owner, to have your strategy in place. Building customer loyalty is directly related to exceeding customer expectations. Knowing how to satisfy a guest in the hospitality industry helps hoteliers accelerate growth. There are many customer loyalty strategies you can use to turn new customers into repeat guests and retain your current list of guests as well. Let’s understand how you can go about exceeding customer expectations in hosp Read More
Top 5 Directions for Hospitality Marketing in 2019
Accounting for 10.4 percent of global GDP and the creation of one in five new jobs according to the World Travel and Tourism Council, travel and tourism is one of the world’s fastest-growing industries. It is also undergoing rapid transformation, shaped by new technology and the needs of an increasingly diverse range of travellers. Business Destinations counts five emerging trends that are shaping the future of the hospitality industry. Entrepreneurship and innovation The hospitality industry provides fertile g Read More
5 steps to help hotels stay competitive in 2025
Let’s get right into it and see what trends continue to rule the roost when it comes to hospitality marketing. 1. Mobile technology: No list of ‘hotel marketing ideas’ is complete these days, without at least one mention of mobile technology. The last decade has revolved around the mobile and this trend will continue, given the scope and success it presents. This is what makes it an ideal fit for your hotel marketing plan in 2025. Advertisements Read More
5 things you can do to attract the Millennium Generation to your hotel
Millennials are the first generation that grew up with close proximity to internet, mobile phone/smartphones and televisions. Their exposure to technology sets them apart from the previous generations. Talking about millennials in the hospitality industry, their entire experience – right from making the reservation to checkout, they expect something new from the hotel. They use their phones to book hotels, on the go. They look at guest reviews before booking their stay. They are not satisfied with the word ‘average’, they need more. That’s why, hoteliers must find newer ways to market their properties to this young, Read More
Top 6 ways to increase hotel sales
Opening a new hotel can be thrilling yet daunting, especially generating enough revenue to thrive in the early years. While flawless service and amenities are key, implementing creative sales and marketing strategies is equally vital for fledgling properties to drive bookings and build financial sustainability. Here are six proven approaches to boost revenues right from the start. Optimize Your Hotel Website With roughly 70% of travelers using online search to book hotels, your website is the sales hub. Ensure it clearly conveys your unique value proposition, visualizes the guest experience, offers dynamic packages, h Read More
6 ways to bring more direct bookings to your hotel
Ways to Increase Direct Hotel Bookings Let’s see some winning strategies to increase direct booking bookings. 1. Optimizing Website User Experience A user-friendly website is crucial to increase direct bookings. It should be easy to navigate, visually appealing, and provide all the necessary information a guest might need. Importance of User-Friendly Website Read More
The most beautiful 9 hotels in the world
Dreaming of the perfect getaway? You've come to the right place. At First and Business, we have scoured the world to recommend the very best luxury hotel properties money can by, from private island retreats to spa resorts specialising in ultimate indulgences and getaways where the pool will leave you feeling like you've died and gone to heaven.
It's a hard fete to do, but if we had to recommend the creme of the crop to you, these would be our nine best.
Top 5 social networking strategies to promote the hotel
If you were to go around your hotel, chances are most of your guests would have at least one social media account. Nearly 4 billion people worldwide are on at least one social media account, led in large part by younger generations that are now becoming key drivers in hotel bookings. Now more than ever before, social media plays an integral part in the booking journey. According to a 2019 study, Read More
8 simple ways to increase direct hotel bookings
Any business's primary goal is to increase profits for stable revenue. Of course, this is in addition to developing a brand and offering a superior customer experience. Increasing direct bookings is one of the most crucial (but also one of the most difficult) tasks for any hotelier. Given the vast market and share of third-party booking sites, it is becoming more and more critical for hotels to maintain a proper balance of OTA and direct bookings. Here are the 8 simple ways to increase your direct hotel bookings. 1. Improve your website's perform Read More
6 effective ideas for marketing the hotel in the summer
With summer almost ‘round the corner, it is time to start redefining your hotel’s promotion ideas. As a hotelier you will have to make the best use of hotel summer ideas to grab this opportunity. Summers make for the most travelled season when it comes to family vacations. But at the same time hot and humid climates can make your guests fussy about the tiniest of things. This is why it is crucial to pay attention to little details that could make your guests feel at ease despite the weather. We have listed down 6 practical ways to attract hotel guests this summer. 1) Be s Read More
Top 8 things to check to ensure the hotel's efficiency and ease of operation
Managing the hotel and its various activities for satisfying the customers is not that easy task as it looks. It is a heavy responsibility and requires that the owner pays attention to a number of things and areas. A hotel can become as one of the most desirable choices of the customers if they constantly pay attention to improving them. Hotels can make the use of technology along with providing its customers with the best services and operations for getting an edge over their competitors along with marking their impact on the customers. Here is the list of certain points that need to be checked for being sure that the hotel busi Read More
5 ways to reduce booking cancellations at your hotel
What’s the not so secret of running a successful hotel? Have as many rooms booked up for as many nights possible. While that revelation might not turn your business upside down, there are some important strategies to reach that goal. This article will concentrate on how to reduce no shows and cancellations. These are particular issues for hotel owners. A last-minute cancelled room is a loss in revenue that could have been refilled if you were notified early enough. Read on below to see what tactics you can employ to reduce no shows and increase revenues. If you currently don’t have a cancellation policy as p Read More
Include text messages in the experience of a hotel guest
The hotel and hospitality industry has always been very competitive, and engaging and securing customers have been their top-notch priorities. They rely on various marketing approaches and strategies, and hotel text messaging is one of them. However, technological advancement has completely revolutionized the way people do hotel bookings and their travel ideas and expectations. In today’s tech-centric era, travellers are tech-savvy and prefer their smartphones for almost every part of their hotel booking journey. As per the study, more than Read More
Importance of e-mail in marketing the hotel
Hotels need email marketing to attract new guests, engage new customers, retain existing customers, and to promote and build their brand reputation. Read More
