7 Artsy Hotels Around the World
01 January 0001
Integrating Text Messaging into the Entire Hotel Guest Experience
01 January 0001

The Power of Hotel Email Marketing

Tips and campaign examples to drive more direct revenue at every stage of hotel email marketing


Email marketing across the guest journey

  • Inspiration

  • Booking

  • Pre-Arrival Upsells

  • On-Property

  • Post-Stay


Segmentation drives higher engagement and revenue

Higher open rates (20%)

Higher click-thru rates (70%)

Higher revenue per recipient (73%)


Stage 1: Inspiration

Put your PMS data to work 72% of consumers prefer to hear from their favorite brands through email

  • Send relevant messages to ‘Smart Segments” trapped within the database

  • Stay top-of-mind year-round

  • Drive direct bookings and reduce OTA reliance

  • Reward loyalty with exclusive offers


We miss you

Booking Anniversary



Stage 2: Booking

Reinforce your brand from the start

  • Build guest enthusiasm with clean. on-brand confirmations.

  • Use dynamic content to send unique content and images from one email to each recipient based on PMS data (e.g. rate code. room category)


Stage 3: Pre-Arrival Upsells

Set the tone for a memorable stay

Average open rate of 57% (60%+ when “upgrade” included in the subject)

  • Leverage guest enthusiasm for an upcoming stay

  • Drive ancillary revenue through upsells and upgrades

  • Promote on-property amenities and destination activities




Pre-Arrival Letters


Top 8 performing amenity upsells

(Revinate customers generate an average of $2,500 a month in incremental revenue)


Stage 4: On-Property

Stay connected with guests when it matters the most

Average open rate of 48%

  • Send personalized welcome messages

  • Mitigate negative reviews by providing management contact details

  • Drive ancillary revenue with offers on amenities

  • Communicate “need-to-know-now” information





Stage 5: Post-Stay

Turn guests into advocates and third-party bookers into direct-for-life customers

Average open rate of 33%

  • Express gratitude and keep guests engaged. even after checkout

  • Incentivize OTA guests to book next visit directly

  • Solicit guest feedback


OTA Winback

Direct Winback

Thank you note


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